| 边界管理人员关系与企业间关系——信任的核心作用 |
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| 引用本文： | 王晓玉.边界管理人员关系与企业间关系——信任的核心作用[J].管理学报,2006,3(6):728-732. |
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| 作者姓名： | 王晓玉 |
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| 作者单位： | 上海财经大学国际工商管理学院 |
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| 摘 要： | 边界管理人员是企业间关系营销的界面,因此,不同企业边界管理人员之间的关系对企业间关系的发展会产生很大影响。通过选取代表性的关系变量,构建出一个结构方程模型,以家电分销渠道中的分销商为样本来源,检验了边界管理人员关系变量通过信任的核心调节作用对企业间关系的影响。
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| 关 键 词： | 边界管理人员 企业间信任 企业间人际信任 |
| 文章编号： | 1672-884X(2006)06-0728-05 |
| 修稿时间： | 2006年10月19 |
Effect of Relationship Between Boundary Spanners on the Relationship Among Organizations: Roles of Trust in Moderating |
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| WANG Xiaoyu.Effect of Relationship Between Boundary Spanners on the Relationship Among Organizations: Roles of Trust in Moderating[J].Chinese JOurnal of Management,2006,3(6):728-732. |
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| Authors: | WANG Xiaoyu |
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| Abstract: | Boundary spanners are interface of relationship marketing of firms,so the relationship between boundary spanners influence on the relationship among organizations greatly.The effect of the relational variables of boundary spanners of different firms on the relationship among enterprises through the roles of trust in the mediating was tested by the data from a survey of China home appliance distributors. |
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| Keywords: | Boundary spanners enterprises trust interpersonal trust |
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