| 新疆企业开拓中亚市场的宏观营销环境风险管理研究 |
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| 引用本文： | 许云霞. 新疆企业开拓中亚市场的宏观营销环境风险管理研究[J]. 石河子大学学报(哲学社会科学版), 2010, 24(6) |
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| 作者姓名： | 许云霞 |
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| 作者单位： | 新疆财经大学工商管理学院; |
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| 基金项目： | 国家教育部人文社会科学研究一般项目，新疆财经大学科研基金课题 |
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| 摘 要： | 随着新疆与中亚五国经贸合作关系的不断发展,对新疆开拓中亚市场的营销风险加强了解与防范是减少营销损失的必然选择。该文基于宏观视角,对新疆企业在开拓中亚市场时面临的政治、法律、文化、经济、社会、自然等方面环境风险进行了详细分析,进而得出相应结论和营销风险管理的策略与建议。
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| 关 键 词： | 新疆企业 中亚市场 宏观营销环境 风险管理 |
The Research of Marketing Risk Management in Macroscopical Marketing Circumstance When Xinjiang Enterprise Exploited Market in the Five Countries of Central Asia |
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| XU Yun-xia. The Research of Marketing Risk Management in Macroscopical Marketing Circumstance When Xinjiang Enterprise Exploited Market in the Five Countries of Central Asia[J]. Journal of SHIHEZI University(Philosophy and Social Science), 2010, 24(6) |
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| Authors: | XU Yun-xia |
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| Affiliation: | XU Yun-xia(Xinjiang University of Finance and Economics,Urumuqi 830012,Xinjiang,China) |
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| Abstract: | It is a necessary choice of reducing marketing loss how to strenghen comprehension and keep away risk when Xinjiang enterprise exploited Market in the Five Countries of Central Asia.This paper analyzes in detail risks of the policy,the law,the culture,the.economics,the society and the nature when Xinjiang' enterprise exploited Market in the Five Countries of Central Asia in the macroscopical view,and then gets the conclusion and brings forward some countermeasure and advice for the risk management of market... |
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| Keywords: | Xinjiang's enterprise Market of Central Asia macroscopical marketing environment risk management |
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