A typology of lifestyles

Lifestyle, currently a popular lay term but not an important construct within the social sciences, is examined briefly. Two studies designed to explore a lifestyle typology using personal projects methodology are reported. In the first study, three distinct lifestyle types were identified among a large community sample. They were tentatively labelled pressured, relaxed, and wishful thinking lifestyles. In the second stuty, these types were replicated for a university student group, with two types of a relaxed lifestyle being revealed.Four lifestyle types were found among those in the university sample reporting high subjective well-being. They were tentatively labelled hedonistic, adventuristic, individualistic, and promethean. A preliminary analysis of a variety of demographic and socioeconomic variables using the four types for the subsample reporting high well-being revealed age and sex differences. Young respondents tended to be assigned to the hedonistic and adventuristic types, while older respondents tended to be assigned to the promethean type. Women tended to be assigned to hedonistic type. The results and some implications for further research are discussed.