Emoticons und Personenwahrnehmung: Der Einfluss von Emoticons auf die Einschätzung unbekannter Kommunikationspartner in der Online-Kommunikation

Text-based computer-mediated communication is a daily experience in social as well as work-related communication. Enriching text messages with emoticons to convey emotions or non-verbal communication aspects can provide the recipients with important background information. However, it’s still not well understood how impression formation takes place in text-based computer-mediated communication. This study investigated how using emoticons influences the perception of communication partners in anonymous computer-mediated communication settings. In an online experiment (N?=?50) participants rated communication partners, who used emoticons in the experimental condition and did not use emoticons in the control condition, on the following dimensions: Openness, Friendliness, Warmth, Sense of Humor, and Respectability. Furthermore, they guessed the senders’ sex. Results show medium to strong effects on the dimensions “Warmth” and “Friendliness”: Senders using emoticons received higher ratings on these dimensions. Methodical limitations and implications for further research are discussed.