微博议政与“虚拟社会”管理创新

从热点新闻到事件真相，从社区管理到公共治理，作为重要的信息集散地和舆论中心，微博正前所未有地冲击着传统社会舆论格局，改变着舆论生态和传播方式。微博时代的到来使政务微博日渐成为创新“虚拟社会”的重要平台，对于沟通民情、汇聚民意、开掘民智起到了重要作用，同时也伴生了诸多I＇,-1题。因此，健全网上舆论引导机制，创新和提高对虚拟社会的管理水平，成为微博持续健康发展的重要命题。

The Micro-blog Discussing Public Affairs and Virtual Community Management Innovation

From the hot news to the truth of the incident,from the community management to public governance,as an important information center and the center of public opinion,micro-blog is playing an important role on traditional social pattern,such as changing public opinion ecology,the way of dissemination and so on.The government micro-blog has become an important platform to innovate virtual community for communicating information,collecting people’s opinion,gathering people’s wisdom.At the same time,there are some problems.Therefore,it is an important proposition for the micro-blog to perfect the guiding mechanism of online public opinion to innovate and improve the management level of virtual society.