| 岱山军事旅游资源开发的传播学思考——以媒介地理学的视角 |
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| 引用本文： | 王鸳珍.岱山军事旅游资源开发的传播学思考——以媒介地理学的视角[J].浙江海洋学院学报(人文科学版),2011(6):50-54. |
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| 作者姓名： | 王鸳珍 |
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| 作者单位： | 浙江海洋学院校报编辑部,浙江舟山316000 |
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| 基金项目： | 浙江海洋学院2009年度专项课题“舟山群岛军事资源调查及开发研究”阶段成果之一. |
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| 摘 要： | 军事旅游资源作为一种人文、地理景观，其旅游传播效应的形成，得益于其自然地理景观的魅力，以及其军事历史意义的深化与重塑。本文在摸清岱山军事旅游资源的基础上，以媒介地理学的视角，剖析其旅游景观开发的不足与潜力所在，提出兴建军事主题公园、开发军事体验项目等相应的开发设想，以期形成岱山军事旅游的品牌与规模效应，实现传播最大化。
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| 关 键 词： | 军事文化 旅游开发 景观媒介 想象地理 传播效应 |
Reflections on How to Develop Military Tourism Resources in Daishan --from the Perspective of Geography Media |
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| WANG Yuan-zhen.Reflections on How to Develop Military Tourism Resources in Daishan --from the Perspective of Geography Media[J].Journal of Zhejiang Ocean University(Humane Science),2011(6):50-54. |
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| Authors: | WANG Yuan-zhen |
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| Institution: | WANG Yuan-zhen (Editorial Department, Zhejiang Ocean University, Zhoushan 316000, China ) |
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| Abstract: | It＇s known that military tourism resource is both humane and geographical landscape, which, benefiting from its glamour and significance in history, shapes the effect of tourism communication. Based on the investigation of military tourism resource in Daishan, the paper analyses the shortage and feasibility of developing tourism landscapes from the perspective of geography media. Besides, some conceptions are put forward, such as building a theme park and exploring tour program on military, in order to form a new brand and achieve the communication effect of Daishan military tourism in the greatest scale. |
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| Keywords: | military culture tourism exploration media of landscape geography of imagination communication effect |
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