政治话语的转型与新闻文本的制作

新闻文本与意识形态联系紧密。随着公民政治参与的范围不断扩大，世界各国统治阶级不断对意识形态进行调整，现代政治传播领域内新闻话语出现了更新和转型：意识形态的诠释更加巧妙，政治话语的基调更加平实，利益博弈中更加注重对话，政治活动充满了表演的痕迹。政治传播要实现传播意识形态、引导公共舆论的任务，必须首先尊重受众的信息接受心理，按照新闻文本的生产规律制作政治新闻的文本。我国政治传播应该跟上世界潮流，尊重现代新闻文本的生产规律，用现代意识形态指导政治传播，政治话语实现由灌输向沟通转变，这样才能提高舆论引导的社会效果。

The making of news text and the change of political discourse

The relation between news text and ideology is close. With the scope of civil participating politics expanding unceasingly, the ruling class of all nations change their ideology in the world, news discourse begins renewed, bring about changes in modern political communication field： annotation to ideology becomes cleverer, the fundamental key of political discourse becomes plainer, all classes pay more attention to dialogue in interesting contest, and political activities. Political communication achieves ideology propaganda and leads public opinion, government must respect audience psychology in receiving information, and product political news text by news production rule. Our country must keep pace withy world tide of political communication development, government needs respect the production rule of news production, political communication needs to be guided by modern ideology, and political discourse realizes the change from inculcation to communication. We can improve the effect of leading public opinion based on the ideas expounded above.