| 茶馆行业顾客体验价值驱动因素分析——以杭州茶馆业为例 |
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| 引用本文： | 张荣,夏燕红.茶馆行业顾客体验价值驱动因素分析——以杭州茶馆业为例[J].长春理工大学学报(社会科学版),2010,23(3):51-53. |
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| 作者姓名： | 张荣 夏燕红 |
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| 作者单位： | 浙江财经学院,浙江杭州,310018 |
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| 摘 要： | 基于顾客体验价值和体验营销理论，借鉴国内外学者在顾客体验价值和顾客服务体验等方面取得的实证研究成果，运用访谈法和逻辑推理分析，提出茶馆行业顾客体验价值驱动模型。据此对杭州茶馆的体验营销策略进行深入探讨。
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| 关 键 词： | 顾客体验 顾客体验价值 驱动因素 茶馆 |
Analysis of Customers' Experiencing Value-driven Factors——Take Hang Zhou as An Example |
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| ZHANG Rong,XIA Yan-hong.Analysis of Customers' Experiencing Value-driven Factors——Take Hang Zhou as An Example[J].Journal of Changchun University of Science and Technology,2010,23(3):51-53. |
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| Authors: | ZHANG Rong XIA Yan-hong |
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| Institution: | ZHANG Rong,XIA Yan-hong |
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| Abstract: | This paper applies the customers' experiencing value and experiencing marketing theory,learns from the empirical research results achieved by scholars in customers' experiencing value and customers' service experience at home and abroad,makes analysis by interview method and reasoning,finally proposes the customers' experiencing value-driven model concerned teahouse industry,based on which it further discusses the experiencing marketing strategies of Hang Zhou teahouse. Through this study,it's conducive to ... |
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| Keywords: | customer experience customers' experiencing value experiencing value-driven factors |
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