| 企业盲目多元化成因的经济学分析 |
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| 引用本文： | 赵德金,张东生.企业盲目多元化成因的经济学分析[J].河北工业大学学报:社会科学...,2010(2):66-71. |
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| 作者姓名： | 赵德金 张东生 |
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| 作者单位： | [1]中铁六局集团有限公司,北京100036 [2]河北工业大学,天津300130 |
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| 摘 要： | 运用经济学原理,揭示了企业追求高投资边际报酬和受静态的市场均衡状态迷惑而陷入盲目多元化的误区,给出了＂投资缺氧期＂的概念。依据企业战略定位原理,从突破投资缺氧期、深刻领悟聚焦法则和准确把握多元化的契机三个方面,提出了突破盲目多元化陷阱的对策。
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| 关 键 词： | 聚焦 多元化 战略定位 投资缺氧期 |
An Economic Analysis in Blind Diversification |
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| ZHAO De-jin,ZHANG Dong-sheng.An Economic Analysis in Blind Diversification[J].Journal of Hebei University of Technology(Social Science Edition,2010(2):66-71. |
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| Authors: | ZHAO De-jin ZHANG Dong-sheng |
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| Institution: | 1.China Railway Sixth Construction Group Co.,LTD,Beijing,100036,China;2.School of Management,Hebei University of Technology,Tianjin,300130,China) |
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| Abstract: | This article highlights the factors that lead to blind diversification：enterprises seek for higher rate of marginal invest return and are puzzled by static market equilibrium.The concept of stage of anoxic investment is then given.Based on the theory of strategic position,strategies of breaking through blind diversification are proposed from three perspectives：breaking through the stage of anoxic investment,understanding the rule of focusing and seizing right opportunity of diversification. |
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| Keywords: | focusing diversification strategic position stage of anoxic investment |
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