Opportunities for public relations research in public health |
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| Authors: | Kurt Wise |
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| Institution: | 1. School of Communications, Quinnipiac University, 275 Mount Carmel Avenue, Hamden, CT, 06518-1949, USA;1. Department of Health Services Research, Faculty of Health, Medicine and Life Sciences, Maastricht University, Duboisdomein 30, 6229 GT, Maastricht, the Netherlands;2. Department of Organization and Strategy, School of Business and Economics, Maastricht University, Tongersestraat 53, 6211 LM, Maastricht, the Netherlands;1. Division of Trauma, Burn and Surgical Critical Care, Department of Surgery Brigham and Women''s Hospital, Boston, MA, USA;2. Center for Surgery and Public Health, Brigham and Women''s Hospital, Harvard Medical School and Harvard T.H. Chan School of Public Health, Boston, MA, USA;1. NHS Lothian, United Kingdom;2. University of Glasgow, United Kingdom;1. Department of Ophthalmology, Children''s Hospital Colorado, University of Colorado School of Medicine, Aurora, Colorado;2. Department of Biostatistics and Informatics, Colorado School of Public Health, Aurora, Colorado;3. Department of Ophthalmology, University of Colorado School of Medicine, Aurora, Colorado;4. Division of Ophthalmic Epidemiology, Department of Ophthalmology University of Colorado School of Medicine, Aurora, Colorado;5. Department of Ophthalmology, University of Texas Southwestern Medical Center, Dallas, Texas;6. Department of Pediatrics, Section of Neonatology, University of Colorado School of Medicine, Aurora, Colorado |
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| Abstract: | While communication researchers have developed a solid body of knowledge in the health field, we know little about the activities of public relations practitioners in public health bodies. This is unfortunate, because public health bodies at the federal, state, and local level have faced considerable criticism for what amounts to poor public relations. Public relations scholarship and practice have much to offer the field of public health in helping public health bodies meet their challenges. In order for public relations scholars to assist public health bodies, however, scholars first must fill a void in the research by investigating the public relations functions of public health bodies. The author suggests six avenues of public relations research in the field of public health. |
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