| 绿色营销与可持续发展战略的关系探讨 |
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| 引用本文： | 刘小清.绿色营销与可持续发展战略的关系探讨[J].广州师院学报,1999(10). |
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| 作者姓名： | 刘小清 |
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| 摘 要： | 可持续发展是指满足当代人的需求，又不对后代人满足其需求的能力构成危害的发展。绿色营销是在国际社会普遍推行可持续发展的大趋势下产生的现代企业市场营销观念。可持续发展是国家的宏观发展战略，绿色营销是可持续发展在生产经营活动中的反映。可持续发展是绿色营销的理论基础，绿色营销是实现可持续发展的有效手段，绿色营销只有建立在可持续发展的基础上才能获得实质性的发展。
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| 关 键 词： | 可持续发展 绿色营销 环境保护 生态持续 经济持续 社会持续 |
A probe into the relationship between green marketing and sustainable development |
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| Authors: | LIU Xiao-qing |
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| Institution: | LIU Xiao-qing |
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| Abstract: | Sustainable development is the development which satisfies the needs of the present generation but does no harm to later generations' capability of satisfying their needs. Green marketing is a modern marketing concept grown out of the global tendency of sustainable development. The relationship between green marketing and sustainable development is as follows: sustainable development belongs to the macro development strategy, while green marketing specializes in the operation process of sustainable development; sustainable development is the theoretical foundation of green marketing, while green marketing is an effective way for realizing sustainable development. |
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| Keywords: | sustainable development green marketing environmental protection ecological sustaining economical sustaining social sustaining |
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