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| 铁路广告经营和委托-代理理论 | |
| 引用本文： | 刘东民,宗刚,范莉莉.铁路广告经营和委托-代理理论[J].西南交通大学学报(社会科学版),2003,4(2):63-65. |
| 作者姓名： | 刘东民 宗刚 范莉莉 |
| 作者单位： | 1. 西南交通大学峨眉分校土木系,四川,峨眉,614200 2. 北方交通大学经济管理学院,北京,100044 3. 西南交通大学经济管理学院,四川,成都,610031 |
| 摘 要： | 铁路广告经营体系各级广告经营机构隶属于不同级别的铁路经营组织 ,规模小 ,经营分散 ,自主性差且相互沟通少 ,导致广告经营体系运营整体效率低下。借鉴经济学中委托 代理理论 ,可使各铁路广告经营机构着眼全路 ,并使铁路整体范围内广告经营资源运用能达到效益最大化。 |
| 关 键 词： | 委托代理 铁路 广告 |
| 文章编号： | 1009-4474(2003)02-0063-03 |
| 修稿时间： | 2002年5月15日 |
Railway Advertising Business and Principal-Agent Theory |
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| LIU Dong-min,ZHONG Gang,FAN Li-li.Railway Advertising Business and Principal-Agent Theory[J].Journal of Southwest Jiaotong Universit(Social Science Edition),2003,4(2):63-65. | |
| Authors: | LIU Dong-min ZHONG Gang FAN Li-li |
| Institution: | LIU Dong-min1,ZHONG Gang2,FAN Li-li3 |
| Abstract: | Railway advertising system has a low overall efficiency because its components belong to different railway operation organizations, which leads to their small size, decentralized management, lack of autonomy and intercommunication. Railway advertising businesses, borrowing from Principal-agent Theory in economics and keeping in mind the whole railway system, are able to fully utilize the advertising resources in the whole railway system and maximize the revenue. |
| Keywords: | principal-agent railway advertisement |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ | |