| 民国时期月份牌广告兴盛的原因 |
| |
| 引用本文： | 黄玉涛.民国时期月份牌广告兴盛的原因[J].湖南工业大学学报（社会科学版）,2009,14(6):150-152. |
| |
| 作者姓名： | 黄玉涛 |
| |
| 作者单位： | 湖南工业大学,湖南,株洲,412008 |
| |
| 摘 要： | 20世纪30年代是月份牌广告的鼎盛时期。深厚的中华民族文化积淀是月份牌广告创作的源泉;民国时期中国经济的发展是它繁荣的基础;中国工艺美术画家将他们的艺术创作与爱国思想相结合使月份牌广告深受广大中国民众的欢迎;西方先进印刷技术传入中国进一步促进了月份牌广告的繁荣。
|
| 关 键 词： | 月份牌 民族文化 中国经济 印刷技术 广告 |
| 收稿时间： | 2009/6/19 0:00:00 |
Reasons behind the Prosperity of Calendar Advertisement in Republic of China |
| |
| HUANG Yu-tao.Reasons behind the Prosperity of Calendar Advertisement in Republic of China[J].Journal of Hunan University of Technology(Social Science Edition),2009,14(6):150-152. |
| |
| Authors: | HUANG Yu-tao |
| |
| Institution: | HUANG Yu-tao(Hunan University of Technology,Zhuzhou Hunan 412008,China) |
| |
| Abstract: | Calendar advertisement reached its prime time in 1930s.The deep Chinese national culture accumulation is the creative source of calendar advertisement.The economic development in the period of the Republic of China laid the foundation for its prosperity.Chinese artistic painters made the calendar advertisement popular by connecting their artistic creation with their patriotic ideology. Advanced printing technology introduced from the western countries further flourished calendar advertisement development in China. |
| |
| Keywords: | monthly calendar national culture Chinese economy printing technology advertisement |
| 本文献已被 维普 万方数据 等数据库收录！ |
| 点击此处可从《湖南工业大学学报（社会科学版）》浏览原始摘要信息 |
| 点击此处可从《湖南工业大学学报（社会科学版）》下载免费的PDF全文 |
