实体书店的转型与发展

实体书店要摆脱当前艰难生存的境地,应从三个方面入手:其一,从单一的图书经营转向跨界混营,为读者提供多元化的文化产品及服务,有效增加书店的赢利点;其二,差异化定位,特色经营、细分读者市场,打造个性化、类型化的书店;其三,建立书店会员制及图书顾问制的稳定、可持续赢利的商业模式,夯实创利基础。

Transformation and Development of Bricks-and-Mortar Bookstores

There are three ways for bricks-and-mortar bookstores to get out of the diffi cult situation. First, the operation mode should be changed from selling books only to a combined service so as to make more profi t by providing multi-cultural products and services. Second, differential positioning strategy should be adopted by distinguishing readers and endowing the bookstore with distinct features. Third, try to build a sustainably profi table business mode by introducing a membership system and book consultant system.