| 从绿色革命到绿色营销 |
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| 引用本文： | 孟繁荣,李五四,邝劲松. 从绿色革命到绿色营销[J]. 北京化工大学学报(社会科学版), 2002, 0(1): 24-26,59. DOI: 10.3969/j.issn.1671-6639.2002.01.005 |
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| 作者姓名： | 孟繁荣 李五四 邝劲松 |
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| 作者单位： | 北京化工大学经济管理学院,北京,100029 |
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| 摘 要： | 从<寂静的春天>,到<增长的极限>,再到"可持续增长",人类从开始用批判的眼光审视工业革命给人类带来的生产方式和生活方式,到产生出对自身生存环境和生态环境危机的恐慌,最后发展到今天波及全球的"绿色革命".如何在企业生产经营和人们的生活消费中贯彻和实施绿色革命的宗旨,即实现绿色消费和绿色营销,已经成为今天社会经济增长和文明进步的重大课题.
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| 关 键 词： | 绿色革命 绿色消费 绿色营销 |
| 文章编号： | (2002)01-0024-04 |
| 修稿时间： | 2002-01-15 |
From Green Revolution to Green Marketing |
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| Meng Fanrong,Li Wusi,Kuang Jinsong. From Green Revolution to Green Marketing[J]. Journal of Beijing University of Chemical Technology(Social Science Edition), 2002, 0(1): 24-26,59. DOI: 10.3969/j.issn.1671-6639.2002.01.005 |
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| Authors: | Meng Fanrong Li Wusi Kuang Jinsong |
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| Abstract: | While the idea is developing from Silent Spring to Growth Limitation and to "Sustainable Development" at present man began to contemplate with critical insight on the producing methods and life style which were brought by the Industrial Revolutions,then felt the panic of the crisis of living environment of human beings and ecological situation,and now begin to initiate the global Green Revolution. Therefore how to achieve the Green Revolution′s goal in the course of the enterprise operation and in people′s daily life,in other words,how to actualize the Green Consumption and Green Marketing,has become a historical mission to keep up economic growth and civilization progress. |
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| Keywords: | Green Revolution Green Consumption Green Marketing |
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