| 关于价格竞争的思考 |
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| 引用本文： | 康威. 关于价格竞争的思考[J]. 北京联合大学学报(人文社会科学版), 2005, 3(3): 63-66 |
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| 作者姓名： | 康威 |
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| 作者单位： | 北京联合大学,应用文理学院,北京,100083 |
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| 摘 要： | 发生价格战的根本原因在于供大于求的"买方市场"环境,技术进步、市场开放程度的提高等是企业发动价格战的宏观环境原因,经营理念、战略目标、战术手段等是企业发动价格战的企业经营战略层面原因;产品生命周期的不同阶段,价格战也成为企业间竞争的有力武器.但是,任何企业在准备利用价格作为竞争武器的时候,一定要分析:企业经营的产品是否适合价格战,企业自身的素质是否经得起价格战的考验,企业所处的市场环境是否适合于价格战.
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| 关 键 词： | 价格竞争 价格战 卖方市场 买方市场 |
| 文章编号： | 1672-4917(2005)03-0063-04 |
| 修稿时间： | 2005-04-10 |
An Analysis of the Price Competition |
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| KANG Wei. An Analysis of the Price Competition[J]. Journal of Beijing University(Humanities and Social Sciences), 2005, 3(3): 63-66 |
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| Authors: | KANG Wei |
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| Abstract: | The primary cause of a price war is the fact that the supply exceeds the demand of buyer's market. In the macro-respect, technological development and improvement of the opening market are the environmental factors; in the management strategic respect, the reason comes from management idea, strategic goal and tactics; and at varied phases of product's lifecycle, price war becomes a powerful weapon for competition among businesses. Any business must analyze the following factors before taking the price as a weapon in competition: 1. Are the products fit for price war? 2. Can the business itself stand price war? 3. Can the market place of the business adapt itself to price war? |
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| Keywords: | price competition price war seller's market buyer's market |
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