Innovativeness,personal initiative,news affinity and news utility as predictors of the use of mobile phones as news devices |
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Abstract: | This study examines the predictors of the use of mobile phones as news devices and tests different roles of innovativeness and personal initiative in second-level adoption, which refers to the acceptance of a distinctive function serving a communication purpose other than that for which a technology device was originally designed. Taking the use of mobile phones to access news as a case of second-level adoption, findings indicated that personal initiative was a stronger predictor of mobile phone use than innovativeness, but the effect of innovativeness on mobile phone use moderated by personal initiative was not confirmed. News affinity was a significant predictor of the frequency and amount of time mobile phones were used as news devices, while news utility was a weak predictor of the frequency of mobile phone use. The findings partly confirmed the different roles of innovativeness and personal initiative in the context of second-level adoption. |
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Keywords: | mobile phone diffusion of innovation uses and gratifications second-level adoption innovativeness personal initiative news affinity |
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