Media use,social cohesion,and cultural citizenship: an analysis of a Chinese metropolis

The emergence of new social strata and plural identities are two of the most profound changes in China's social transition toward integration into the global economic system. Differentiating three dimensions of cultural citizenship identity (i.e., cosmopolitan, national, and local), this study seeks to depict the paths of influence in the formation of such identities that involve reality construction by the media and evolving patterns of social stratification. Analysing data from a 2009 Shanghai survey, we found a strong relationship between individuals' consumption of local media contents and their local identity. Further, their perceptions of media's centripetal and centrifugal forces have significant effects on their identities, and the Internet has different effects from the traditional media, although such influences vary across different social strata.