| 战略竞争力的守成与创新——基于海尔的案例研究 |
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| 引用本文： | 朱至文.战略竞争力的守成与创新——基于海尔的案例研究[J].盐城工学院学报(社会科学版),2008,21(2):21-27. |
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| 作者姓名： | 朱至文 |
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| 作者单位： | 北京大学巾围经济研究中心,中国,北京,100871;淮阴工学院经济管理学院,江苏,淮安,223001 |
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| 摘 要： | 对海尔战略竞争力守成与创新的历史进行纵向的案例研究，回顾海尔在三个不同的战略阶段在三个不同层面上进行的战略竞争力守成与创新的主要内容，深入分析其守成或创新的动机和难题的解决，以及这些守成或创新所产生的战略竞争力给企业带来的结果。
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| 关 键 词： | 战略竞争力 守成 创新 海尔 |
The Retentions and Innovations of Strategic Competitiveness——A Case Study of Haier |
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| ZHU Zhi-wen.The Retentions and Innovations of Strategic Competitiveness——A Case Study of Haier[J].Journal of Yancheng Institute of Technology,2008,21(2):21-27. |
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| Authors: | ZHU Zhi-wen |
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| Institution: | ZHU Zhi-wen ( China Center for Economic Research, peking University, Beijing 100871 ,China; School of Economics ＆ Management, Huaiyin Institute of Technology, Jiangsu Huaian 223001, China) |
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| Abstract: | This paper has a vertical case study on the history of Haler, reviewing the retentions and innovations of its strategic competitiveness during three strategic periods, analyzing the motives of the retentions or innovations and the solutions to difficult problems, as well as the outcomes they brought to the firm. |
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| Keywords: | strategic competitiveness retention innovation Haler |
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