组织吸引力研究综述

受到市场竞争压力的影响,我国越来越多的企业开始关注人才吸引的问题.组织吸引力能够对潜在员工的求职态度、求职行为产生积极影响,进而有利于组织绩效的提升.介绍了学者们对组织吸引力定义与维度的研究,在此基础上评述了产品与服务的知名度、招聘活动与招聘者行为、企业形象与声誉、薪资福利与提升空间等变量带来的影响,同时讨论了组织吸引力对个人与组织的影响.最后从加强本土化研究、借鉴信号理论、加强结果变量的研究、丰富研究对象四个方面提出了未来研究的具体建议.

Review on organizational attractiveness

:More and more enterprises in China pay attention to the issue of attracting talents due to the competition in the market. Organizational attractiveness has positive impact on the potential employees' job search attitude and behavior, and further helps enhancing organizational performance. This paper first reviews the researches on the dimensions of organizational attractiveness, then commentates on the effect of such variables as product and service awareness, recruitment activities and interviewer behavior, enterprise image and reputation, salary welfare and development space. At the same time the impact on individuals and organizations are also reviewed. In the end it puts forward recommendations for future studies in strengthening research of localization, reference signal theory and results variables, as well as enriching research objects.