| 论消费社会中产品的编码解码 |
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| 引用本文： | 王心怡.论消费社会中产品的编码解码[J].江南大学学报(人文社会科学版),2008,7(2):117-120. |
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| 作者姓名： | 王心怡 |
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| 作者单位： | 江南大学,设计学院,江苏,无锡,214122 |
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| 摘 要： | 在消费社会中，消费行为更倾向于象征性活动。正是通过对产品进行编码和解码，使符号发生作用，内在的文化价值意义显现，人们的种种消费需求才得以实现。文章初探亍产品消费中关于符号产生和发生作用的基本过程，尝试在复杂的表象中对其做简洁明了的解释。
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| 关 键 词： | 消费社会 编码 解码 文本 符号 |
| 文章编号： | 1671-6973(2008)02-0117-04 |
| 修稿时间： | 2007年9月7日 |
Remarks on Products Coding and Decoding in Consumer Society |
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| WANG Xin-yi.Remarks on Products Coding and Decoding in Consumer Society[J].Journal of Southern Yangtze University:Humanities & Social Sciences Edition,2008,7(2):117-120. |
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| Authors: | WANG Xin-yi |
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| Institution: | WANG Xin-yi (School of Design, Jiangnan University, Wuxi 214122,China) |
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| Abstract: | Consuming behavior inclines to symbolic activity in consumer society. Through the coding and decoding of products, symbols could work to show the internal value meanings of culture, which make people＇s all kinds of consumer demands realize. This paper remarks the fundamental process of symbol＇s production and work in products consumption, and tries to make a concise explanation on the problems of complicated phenomenon. |
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| Keywords: | Consumer Society Coding Decoding Text Symbols |
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