| 基于人工神经网络的企业营销风险预警 |
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| 引用本文： | 陈昆玉,曾丽萍.基于人工神经网络的企业营销风险预警[J].重庆邮电学院学报(社会科学版),2004,16(5):139-142. |
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| 作者姓名： | 陈昆玉 曾丽萍 |
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| 作者单位： | 西安交通大学管理学院 陕西西安710049
(陈昆玉)，云南财贸学院统计与信息学院 云南昆明650221](曾丽萍) |
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| 摘 要： | 为了解决企业的营销风险预警困难问题,论述了人工神经网络理论用于企业营销风险预警的理论依据,并探讨了风险预警的神经网络诊断的一般程序和步骤。该方法在认识传统BP神经网络算法不足的基础上,引入加权评分模型和并行技术,进行了算法改进。最后通过一个案例分析,说明该方法能适应多种不同情况的风险预警问题。
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| 关 键 词： | 企业 营销风险 风险预警 神经网络 |
| 文章编号： | 1009-1289(2004)05-0139-04 |
| 修稿时间： | 2003年11月3日 |
The Marketing Venture Precaution for Enterprises based on Artificial Nerve Network |
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| CHEN Kun-yu,ZENG Li-ping.The Marketing Venture Precaution for Enterprises based on Artificial Nerve Network[J].Journal of Chongqing University of Posts and Telecommunications(Social Science Edition),2004,16(5):139-142. |
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| Authors: | CHEN Kun-yu ZENG Li-ping |
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| Abstract: | To overcome difficulties during marketing venture precaution, the paper states the theoretical base for applying artificial nerve network to the marketing venture precaution, as well as the general procedure and steps of such nerve network diagnosis. Such method, based on traditional cognitive BP nerve network arithmetic, introduces weighing scoring model and parallel technology for arithmetic improvement. Finally, a case study proves that this method can be applied to venture precautions of various kinds. |
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| Keywords: | enterprise marketing venture venture precaution nerve network |
| 本文献已被 CNKI 等数据库收录！ |
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