新媒体行为方式导向的产品设计研究

新媒体相对传统媒体，改变了受众的信息接收模式：由一点对多点传播形式转变成点对点；由单向互动传播转变为双向交互式；社区化人群细分与信息平台的建立越来越突出。新媒体对人心理的影响，导致人的行为方式的很大改变。面对这种新形势，产品设计需做出相应的策略调整：如何构建产品的情感差异是产品设计策略中重要一环；用户体验应该纳入设计策略全过程；对产品属性需要再认识，系统化的设计思想应该贯穿整个设计过程。

Study on Product Design of New Media Behavior Orientation

Compared with the traditional media,new media has changed the information reception mode:transforming from one point to multipoint into point to point communication,and from one way interactive transmission into two-way interactive communication.It is more and more prominent to establish community-based population subdivision and information platform.The influence of new media on human mentality results in great change of behavior.Faced with the new situation,product design strategy is required to make corr...