晋商文化各景区空间竞争与区域合作研究

近年来,区域范围内旅游地的竞合研究成为国内外旅游研究的重要领域之一。像晋商文化院落这样密集的分布在一定区域范围内,有着较为相似的旅游资源、相似的客源市场以及相当的重视程度,同时,他们的资源特色、市场定位、发展条件、介入机会等竞争因素的差异也比较大,这些都决定了各个大院之间是竞争与合作共存的对立统一关系。以山西晋中市四个特色景区-平遥古城、乔家大院、王家大院、常家庄园为例,重点分析比较它们之间空间竞争优势,最后提出区域合作的策略,以期对晋商文化旅游区的开发与管理有一定的理论价值和现实意义。

Study on Spatial Competition and Regional Cooperation of Shanxi Business's Cultural Scenic Spots

In recent years,competition study of sightseeing places in a district becomes one of important fields of tourism research abroad and home.Shanxi Business＇s cultural courtyards are intensively distributed in a certain area with similar tourism resources,tourist sources and emphasis on it as well.However,they have different competitive factors as resource features,market positioning,developing conditions and participation chances.All these form the unity of opposites of competition and cooperation between the courtyards.Taking the four distinguishing courtyards, the Pingyao Ancient City,Qiao＇s Yard,Wang＇s Yard and Chang＇s Yard in Jinzhong City,as examples,the article mainly deals with analysis and comparison between their spatial competition advantages and finally puts forward the strategies on regional cooperation to expecting a theoretical and practical significance to the development and management of Shanxi cultural tourism.