| 绿色营销是中小企业市场营销的法宝 |
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| 引用本文： | 邓西录,刘宁宇,朱天志,徐淑媛,刘明远. 绿色营销是中小企业市场营销的法宝[J]. 河北科技师范学院学报(社会科学版), 2004, 3(4): 69-72 |
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| 作者姓名： | 邓西录 刘宁宇 朱天志 徐淑媛 刘明远 |
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| 作者单位： | 河北科技师范学院,土木建筑系,河北,秦皇岛,066004;秦皇岛市供水工程公司,河北,秦皇岛,066004 |
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| 摘 要： | 绿色营销作为一种适应环保时代发展要求的新的营销方式 ,已引起世界各国的普遍关注。中小企业必须迎合绿色时代的挑战。分析了中小企业实施绿色营销的必然性 ,阐述了中小企业实施绿色营销的多重作用 ,并提出了中小企业实施绿色营销的基本要求。
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| 关 键 词： | 可持续发展 绿色营销 基本要求 重要作用 |
| 文章编号： | 1672-7991(2004)04-0069-04 |
| 修稿时间： | 2004-03-16 |
Green Marketing, the Important Magic Weapon of Medium and Small Sized Enterprises |
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| DENG Xi-lu,LIU Ning-yu,ZHU Tian-zhi,XU Shu-yuan,LIU Ming-yuan. Green Marketing, the Important Magic Weapon of Medium and Small Sized Enterprises[J]. Journal of Hebei Normal UNiversity of Science & Technology :Social Sciences, 2004, 3(4): 69-72 |
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| Authors: | DENG Xi-lu LIU Ning-yu ZHU Tian-zhi XU Shu-yuan LIU Ming-yuan |
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| Affiliation: | DENG Xi-lu1,LIU Ning-yu2,ZHU Tian-zhi1, XU Shu-yuan1,LIU Ming-yu an2 |
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| Abstract: | As a new marketing model to meet the needs o f the development of environmental protection era,green marketing has been focuse d on all over the world.Medium and small sized enterprises must pander to the challenge of the green era.The necessity of green marketing is analyzed,the e ffects are elaborated,and the basic requirement to carry out green marketing in medium and small sized enterprises are put forward. |
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| Keywords: | sustainable development green marketing bas ic requirement important effect |
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