数字语音迷信的民族差异比较及其传播修辞价值

数字语音迷信是一种没有科学依据,依靠联想、心理暗示或附会,崇信或忌讳语音的数字及其组合的社会现象。本文对比分析了汉族与其他民族、其他国家数字语音迷信及其成因的异同,概括了汉族数字语音迷信的特点,阐述了数字语音迷信的传播修辞价值,尤其是在跨文化传播中的营销价值,指出中外数字语音迷信在奇偶数、具体数字及其含义、运用领域等方面存在的差异。汉语数字迷信多是谐音数字组合。数字语音迷信具有重要的营销价值。

On National Differences of Number-speech Superstition and Its Rhetorical Value in Communication

Number-speech superstition is a social phenomenon that people worship or avoid as a taboo some speeches or numbers through psychological association,hints or strained interpretation without any scientific basis. The paper analyses by comparison the sameness,differences and formative causes of number-speech superstition between Han nationality and other Chinese nationalities and between China and other countries,summarizes the features of number-speech superstition of Han nationality,and explains its rhetorical value in communication,especially its marketing value in cross-cultural communication.The author thinks that Chinese number-speech superstition differs from foreign number-speech superstitions in odd and even numbers and specific numbers as well as in meanings and fields applied.The Chinese number superstition is mostly homophonic digital combination superstition.Number-speech superstition is of important marketing value.