| 乡村休闲旅游技术创新研究——以浙江临安白沙村为例 |
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| 引用本文： | 胡坚强,姜辽,郑庆林,范轶琳. 乡村休闲旅游技术创新研究——以浙江临安白沙村为例[J]. 浙江树人大学学报, 2010, 10(1): 46-50,62 |
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| 作者姓名： | 胡坚强 姜辽 郑庆林 范轶琳 |
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| 作者单位： | 1. 浙江树人大学,管理学院,浙江,杭州,310015
2. 临安市林业局,於潜林业站,浙江,临安,311311 |
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| 基金项目： | 浙江省科技计划项目，浙江省新苗人才计划项目 |
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| 摘 要： | 浙江的乡村休闲旅游不仅起步早而且发展快,但就其整体水平而言,尚处于发展和提升阶段,存在着诸如旅游产品单一、宏观管理欠缺、资源开发与环境保护矛盾突出等问题,迫切需要对其实行技术创新。本文以白沙村为实证对象,在分析白沙村乡村休闲旅游现状和问题的基础上,就乡村休闲旅游技术创新主要的三个方面（产品创新、管理与服务创新、营销创新）展开探讨并提出发展对策,以期对其他类似地区的乡村休闲旅游开发提供参考。
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| 关 键 词： | 服务经济 旅游经济 乡村休闲旅游 技术创新 浙江白沙村 |
Technique Innovation Research on Rural Leisure Tourism:A Case Study Of Baisha Village,Linan County,Zhejiang Province |
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| HU Jianqiang,JIANG Liao,ZHENG Qinglin,FAN Yilin. Technique Innovation Research on Rural Leisure Tourism:A Case Study Of Baisha Village,Linan County,Zhejiang Province[J]. Journal of Zhejiang Shuren University, 2010, 10(1): 46-50,62 |
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| Authors: | HU Jianqiang JIANG Liao ZHENG Qinglin FAN Yilin |
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| Affiliation: | HU Jianqiang1,JIANG Liao1,ZHENG Qinglin2 & FAN Yilin1(1.Management School of Zhejiang Shuren University,Hangzhou,Zhejiang,310015,China,2.Yuqian Forest Station,Forest Enterprise of Linan City,Linan,311311,China) |
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| Abstract: | The rural leisure tourism in Zhejiang Province has an early start and a rapid development.However,it is still on a developing stage and there are still many problems such as tedious tourism products,lack of macro-level management,and conflict between resource development and environmental protection.Therefore,an urgent need for a technical innovation is exist on Zhejiang rural leisure tourism.This paper taking Baisha village as a typical case,analyzes the current status and existing problems,and discusses t... |
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| Keywords: | service economy tourism economy rural leisure tourism technique innovation Baisha village of Zhejiang |
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