| Abstract: | Throughput orientation, although a well‐established concept in operations management and well recognized by practitioners, has received limited empirical attention potentially due to lack of a psychometrically validated scale. Based on the tenets of throughput orientation—mindset, methodology, and measurement—we propose and develop a psychometrically validated 26‐item scale of throughput orientation (TO). To lower the possibility of nonfalsifiability between TO and performance, we draw on an unexplored context—bank branches in India—where we expect this relationship to be weaker. Furthermore, as throughput in operations is mainly dependent on market demand, market orientation (MO) is proposed as a nomological moderator strengthening the TO‐performance relationship. Using a sample of 173 branch managers of a major private bank in India, we validate the throughput orientation scale, and find that MO strengthens the relationship between TO and performance. |
