| 基于 LBS 的移动电子商务营销模式及趋势 |
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| 引用本文： | 姜海洋,曾剑秋.基于 LBS 的移动电子商务营销模式及趋势[J].北京邮电大学学报(北京邮电大学学报),2015(2):34-39. |
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| 作者姓名： | 姜海洋 曾剑秋 |
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| 作者单位： | 北京邮电大学经济管理学院,北京,100876 |
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| 摘 要： | 在当今移动互联网高速发展的时代， LBS已经成为移动电子商务营销领域相关应用的标配。结合移动电子商务领域相关案例，对基于LBS的移动电子商务营销模式进行归纳、分析，并对基于LBS的移动电子商务发展趋势进行了预测。结果表明， LBS将与大数据、精准营销、开放式平台、新智能终端和泛在网深度融合，推动移动电子商务营销模式的创新发展。
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| 关 键 词： | LBS 移动电子商务 营销模式 |
Marketing Model and Cutting-edge Trends of LBS Based Mobile E-commerce |
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| JIANG Hai-yang,ZENG Jian-qiu.Marketing Model and Cutting-edge Trends of LBS Based Mobile E-commerce[J].Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition),2015(2):34-39. |
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| Authors: | JIANG Hai-yang ZENG Jian-qiu |
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| Abstract: | With the rapid development of the mobile Internet, LBS has become the standard of the related appli-cations of mobile e-commerce marketing.Combining with some relevant cases of the mobile e-commerce field, the marketing model of mobile e-commerce based on LBS is summarized and analyzed.Besides, predictions are made about the trends of LBS development based on mobile e-commerce.LBS will be integrated deeply with big data, precision marketing, open platform, new intelligent terminals and ubiquitous network, promoting the inno-vation and development of the marketing model of mobile e-commerce. |
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| Keywords: | LBS mobile e-commerce marketing model |
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