| 基于用户体验的高校专业网站吸引力评价研究 |
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| 引用本文： | 胡春,韩桃,吴洪.基于用户体验的高校专业网站吸引力评价研究[J].北京邮电大学学报(北京邮电大学学报),2015(1):1-10. |
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| 作者姓名： | 胡春 韩桃 吴洪 |
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| 作者单位： | 北京邮电大学经济管理学院,北京,100876;北京航空航天大学经济管理学院,北京,100191 |
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| 基金项目： | 教育部哲学社会科学研究后期基金项目(13JHQ041)；北京邮电大学2013年专业综合改革试点项目 |
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| 摘 要： | 基于用户体验角度，从网站外观、网站架构和网站内容三方面，设计了包括45个观测变量的高校专业网站吸引力的初始评价体系。通过问卷调查数据的验证和因子分析，删除变量系数不合格的6个观测变量，获得了网站设计、学术活动、学科资源、人才培养、师资队伍、网站服务、职业发展、信息更新8个一级指标、39个二级指标的高校专业网站评价体系，测算了各二级指标的影响权重。据此对高校专业网站建设提出了建议。
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| 关 键 词： | 用户体验 高校专业网站 评价体系 |
Attractiveness Ratings for University Professional Website Based on User Experience |
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| HU Chun,HAN Tao,WU Hong.Attractiveness Ratings for University Professional Website Based on User Experience[J].Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition),2015(1):1-10. |
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| Authors: | HU Chun HAN Tao WU Hong |
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| Institution: | HU Chun;HAN Tao;WU Hong;School of Economics and Management,Beijing University of Posts and Telecommunications;School of Economics and Management,Beijing University of Aeronautics & Astronautics; |
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| Abstract: | Based on the user experience, a rating system for the university professional website is presented. Considering the website appearance, structure and content, 45 observation variables about the attractiveness of university professional website are included in this rating system.By the way of questionnaire and factor analy-sis, 8 primary indexes that include website design, academic activities, academic resources, talent training, web service, career development, information updating and 39 secondary indexes are chosen for the rating sys-tem, and the way of measuring the weight of the secondary indexes is given.According to the above research, some suggestions are put forward for the university professional website construction. |
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| Keywords: | user experience university professional website rating system |
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