| 明清地域性商帮的传媒属性：以晋商为例 |
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| 引用本文： | 张宪平.明清地域性商帮的传媒属性：以晋商为例[J].山西大学学报(哲学社会科学版),2007,30(4):101-104. |
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| 作者姓名： | 张宪平 |
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| 作者单位： | 山西大学,文学院,山西,太原,030006;山西大学,经济与工商管理学院,山西,太原,030006 |
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| 基金项目： | 山西省哲学社会科学规划规划课题 |
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| 摘 要： | 明清晋商群体依靠一个地域性职业经理人团队及这一团队统领下的服务人众,在商业贸易活动中取得了显著的成效。其商帮群体内部凝聚力的形成,以及对外所产生的影响,有赖于群体对其传媒属性的发挥。晋商通过分布各地的会馆及贸易分支机构,将大众传媒对社会意识的掌控作用和社会教化功能,近乎完美地体现出来。
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| 关 键 词： | 社会教化 传媒作用 组织化 把关人 |
| 文章编号： | 1000-5935(2007)04-0101-04 |
| 修稿时间： | 2007年5月8日 |
Medium Attribute of Regional Merchants Associations in Ming and Qing Dynasties: A Case Study of Jin Merchants |
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| ZHANG Xian-ping.Medium Attribute of Regional Merchants Associations in Ming and Qing Dynasties: A Case Study of Jin Merchants[J].Journal of Shanxi University(Philosophy and Social Sciences Edition),2007,30(4):101-104. |
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| Authors: | ZHANG Xian-ping |
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| Abstract: | Depending on a regional and professional managing group and people led by the group,Jin Merchants made great achievements in business activities in Ming and Qing Dynasties.The formation of Jin Merchants' inner cohesion and their force exerting on the outside rely on its full-play of medium attribute.Jin Merchants have a nearly perfect embodiment in its controlling function and educational function of social awareness exerted by mass media through guild halls and trade branches distributed all over the country. |
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| Keywords: | social education medium function organization person in charge |
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