金融危机视角下商业银行声誉风险问题研究

2008年金融危机全面爆发以来,国际国内商业银行经历了最严重的银行声誉风险危机。基于此,无论是监管机构还是商业银行自身都加强了对声誉风险的研究和管理。实现有效商业银行声誉风险管理的路径主要有：强化声誉风险及其管理意识、建立科学的声誉风险预警机制、制定并实施声誉风险预控和声誉危机处理计划、总结经验教训、重建银行形象等五个方面。

Research on Reputation Risk Problem of Commercial Banks from a Angle of Financial Crisis

Since the financial crisis broke out full-scale last year,commercial banks home and abroad has undergone the most serious challenge from reputation risk of commercial banks.Due to it,supervision department and commercial banks themselves has strengthened the research and management of reputation risk.The paper puts forwards the ways to realize effective management of reputation risk of commercial banks,including to intensify the consciousness of reputation risk and it's management,to establish scientific early warning mechanism,to draw up and implement early control and plan of risk and treatment plan of crisis and to conclude the lessons and rebuild the image of banks.