论年鉴的社会化与创新

随着入世的临近,出版业竞争日益加剧,走社会化道路是年鉴事业可持续发展的必然趋势.社会化的概念要求年鉴信息的来源与流向都与社会接轨,年鉴应尽可能全面地承载社会各个方面的信息并最大限度地为社会各界所接受,满足其需要;而创新是实现年鉴社会化的惟一前提.

On socialization and blazing new trails of annuals

Along with approaching of entry in WTO,the competition among the publications is increasingly intensifying,taking the way of socialization is certain developing trend of the cause of annuals.The concept of socialization demands linking lines of the source of information and trend of annuals with the society,annuals should be the vehicle of the information of the various parts of society in full scale as far as possible,and the annuals will be accepted by every part of the society as much as possible,satisfying their needs;bring forth new ideas is the only premise to realize the socialization of annuals.