Understanding the "what should be condition" in needs assessment data

In needs assessment (N/A), the calculation of discrepancies is based on the assumption the “what should be” condition is a reasonable representation of respondent perceptions. That assumption may be erroneous and requires a closer inspection. This paper examines the use of importance scores in NA and some of the problems that can arise when they are used as a proxy to measure the “what should be” condition. A review of the literature and ways of dealing with importance scores are presented, followed by a discussion of the problems and issues that can arise. Some solution strategies are offered along with recommendations for practice and research. The paper provides guidance for others interested in improving needs assessment procedures.