| 基于粗糙功效函数的贷记卡市场定位探讨 |
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| 引用本文： | 何维,宋朝霞,张杰.基于粗糙功效函数的贷记卡市场定位探讨[J].电子科技大学学报(社会科学版),2006,8(1):44-46. |
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| 作者姓名： | 何维 宋朝霞 张杰 |
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| 作者单位： | 电子科技大学,成都,610054;中国农业银行四川分行,成都,610017 |
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| 摘 要： | 本文首先建立与贷记卡属性相关的粗糙功效函数,然后借助粗糙功效函数,通过从贷记卡的使用价值和客户愿意承受的成本这两者的关系,对客户选择和使用贷记卡的过程进行分析,最后根据分析结果得出理想贷记卡的特征。
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| 关 键 词： | 贷记卡 粗糙功效函数 价值 |
| 文章编号： | 1008-8105(2006)01-0044-03 |
| 修稿时间： | 2005年6月7日 |
Discussion of Market Orientation for Credit Card Based on Superficial Efficacy Function |
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| HE Wei,SONG Zhao-xia,ZHANG jie.Discussion of Market Orientation for Credit Card Based on Superficial Efficacy Function[J].Journal of University of Electronic Science and Technology of China(Social Sciences Edition),2006,8(1):44-46. |
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| Authors: | HE Wei SONG Zhao-xia ZHANG jie |
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| Institution: | HE Wei (UEST of China Chengdu 610054 China) SONG Zhao-xia ZHANG jie (Sichuan Branch of Agriculture Bank of China Chengdu 610017 China) |
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| Abstract: | In this paper, Superficial Efficacy Function relative to credit card is first built. Then with this function, the relationship between credit card value and cost, on which customer chose and used credit card depend, is analyzed. At last from this analysis,the characters of perfect credit care is got. |
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| Keywords: | credit card Superficial Efficacy Function value |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
