视觉文化下的国产大片

随着视觉文化的冲击和影响，我国当代电影人开始主动接受好莱坞电影的影响，并大胆模仿其制作电影的各种技巧。国产大片的视觉景观因此得到了前所未有的革新，形成了兼容并收的视觉景观之路，即：“好莱坞电影视觉快感元素＋民族独特的视觉愉悦元素”。同时，他们也在文化传播上做出种种努力，但总的效果不明显甚至有的失之偏颇。观众在欣赏完一道道视觉盛宴后，往往对国产大片所透露出来的思想观念与审美价值展开了激烈的批评。国产大片“叫座”的同时，通常不“叫好”。从视觉景观和文化传播两个方面分析目前的国产大片，目的是希望未来的国产大片能在全球化中有自己独特的地位。

Chinese Movies under Visual Culture

With the shock and influence of visual culture, Chinese movie-makers are accepting the effect of American movies and imitating the technology so that visual sight of Chinese well - known movies is greatly created and combines American large - charge factor with Chinese comfort factor. Meanwhile, Chinese movie - makers have been making enormous efforts in promoting national culture but the impact is rather insignificant. After tasting courses of visual feast of Chinese wen - known movies, audiences always criticize their theoretical notion and aesthetic value. Hence, Chinese wen - known movies have a satisfactory box office hut not public praise. The paper analyzes Chinese well - known movies from the perspective of visual sight and cultural promotion, aiming to enhance their unique status in the international market.