从网购诚信走向网购信用——浅析淘宝网信用评价机制

eBay的创始人曾经说过,eBay的成功之处不在于其先进的技术或者其创建的全新市场平台,而是建立了人与人之间前所未有的信任.淘宝作为中国较成熟的网购平台,也建立了自己的一套包括交易主体认证、第三方支付、信用评价等在内的信用机制来维护网购信用,但是这样的机制在实施中也出现了一些问题,这些问题也映射出网购市场信用机制的不足之处.要从网购诚信走向网购信用,除了经营理念转变和法律层面的保障外,还需要整个社会信用体系的建立和完善.

From Online Trading Trust to Online Trading Credit:Analyzing Credit Evaluation of Taobao

The founders of eBay used to say that their real accomplishment was neither their clever technology nor the marketplace they created. Rather, it was to build trust between people who had never met. As a mature online trading platform, Taobao has developed its own credit mechanism including the certification of traders, third party payment platform, and credit evaluation to build e commerce trust, the implementation of which, however, has witnessed many problems. These problems also reflect the deficiencies of the whole online trading market. The step from online trading trust to online trading credit requires the change of operation philosophy and relevant law guarantee, and what''s more, the building and perfection of social credit system.