| 扬州地理文脉与旅游形象塑造的研究 |
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| 引用本文： | 刘志,郑民.扬州地理文脉与旅游形象塑造的研究[J].淮海工学院学报(社会科学版),2011,9(11):4-6. |
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| 作者姓名： | 刘志 郑民 |
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| 作者单位： | 江苏省联合学院扬州商务分院旅游系,江苏扬州,225009 |
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| 摘 要： | 分析了扬州的地理文脉及扬州旅游形象存在的主要问题,在此基础上提出了扬州旅游形象塑造的策略。
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| 关 键 词： | 扬州地理文脉 旅游形象 塑造 |
Study on the Geographic Context and Tourism Image Shaping of Yangzhou |
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| LIU Zhi,ZHENG Min.Study on the Geographic Context and Tourism Image Shaping of Yangzhou[J].Journal of Huaihai Institute of Technology,2011,9(11):4-6. |
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| Authors: | LIU Zhi ZHENG Min |
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| Institution: | (Dept.of Tourist Management,Yangzhou Commerce Higher Vocational School,Jiangsu Union Technical Institute,Yangzhou 225009,China) |
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| Abstract: | The article analyzes the main problems in the geographic context and tourism image of Yangzhou and raises the strategies of shaping tourism image of Yangzhou. |
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| Keywords: | the geographic context of Yangzhou tourism image shaping |
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