创意型传媒人才激励研究

创意型传媒人才在传媒产业转型与升级中扮演着越来越重要的角色。目前创意型传媒人才的激励明显不足,主要原因是人才培养机制缺乏活力、传媒形态间信息不对称、人才的市场胜任力缺失、薪酬与职能设置不完善。在传媒产业创意生产和服务中,要以人才需要为本,要规范创意的实践,要将绩效考核与个人满足结合起来。基于这三个原则,构建创意型传媒人才激励模式。

Research on the Incentive of Creative Media Talents

The creative media talents play an increasingly important role in the transformation and upgrading of media industry.At present,the incentive mechanism for creative media personnel is obviously insufficient,and the main reasons lie in that the talent trainning mechanism is lack of vitality,that the obtaining of information is asymmetric between the media forms,that the market competence of talents is deficient,and that the relation of payment and functions is not perfect.As far as the creative production and service involved in the media industry is concerned,it is imperative to put the talents’ needs first,to standardize the creative practice,and to combine the performance evaluation with individual staisfaction.And it is based on these three principles that the incentive mode targeted at the creative media personnel is supposed to be constructed.