| 基于三动互通模式的温州民营企业名牌战略研究 |
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| 引用本文： | 台新民. 基于三动互通模式的温州民营企业名牌战略研究[J]. 重庆文理学院学报, 2011, 30(2): 59-63 |
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| 作者姓名： | 台新民 |
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| 作者单位： | 浙江工贸职业技术学院,浙江,温州,325003 |
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| 摘 要： | 现代企业之间的竞争,主要是知识产权(包括名牌)之间的竞争.文章从温州民营企业名牌现状入手,分析了名牌缺失的三点原因,提出了"三动"互通型企业名牌战略发展模式,以提升温州民营企业的核心竞争力.
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| 关 键 词： | 三动互通模式 名牌 知识产权 |
A Study on Famous Brand Strategy for Private Enterprises in Wenzhou Based on the "Three Dynamic" Interconnection Model |
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| TAI Xin-min. A Study on Famous Brand Strategy for Private Enterprises in Wenzhou Based on the "Three Dynamic" Interconnection Model[J]. Journal of Chongqing University of Arts and Sciences, 2011, 30(2): 59-63 |
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| Authors: | TAI Xin-min |
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| Affiliation: | Zhejiang Industry & Trade Vocational College, Wenzhou, Zhejiang 325003, China |
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| Abstract: | Among the modem enterprises, the competition mainly means intellectual property rights competition including brand competition. Starting with the brand-name status of private enterprises in Wenzhou, the paper analyzes three reasons and puts forward the "three dynamic" interconnection development model relation for famous brand strategy in order to enhance enterprises" core competence. |
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| Keywords: | the " three dynamic" interconnection model famous brand intellectual property rights |
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