Möglichkeiten einer abgestimmten internen Unternehmenskommunikation

A strategically aligned communication is increasingly a key success factor for companies. This paper analyses in a first step what an efficient internal communication in organizations can achieve, and then, in a second step, what role managers take within this communication process.A questionnaire filled-in by leaders of a company is used as a mean to provide information about the perception of those concerning the efficiency of internal communication in general, as well as, in particular, the efficiency of their own company’s internal communication. It is then questioned if it beneficial to have an aligned internal communication targeted only towards managers of the same company and if this would be useful to motivate employees for the company’s common goals.