| 论企业间的非竞争性战略联盟 |
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| 引用本文： | 魏中龙金益. 论企业间的非竞争性战略联盟[J]. 北京工商大学学报(社会科学版), 2008, 23(3): 38-43 |
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| 作者姓名： | 魏中龙金益 |
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| 作者单位： | 1. 武汉理工大学管理学院,湖北武汉,430070
2. 北京工商大学商学院,北京,100037 |
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| 摘 要： | 非竞争性战略联盟的盟员企业属于不同产业或业务领域,拥有互补的核心资源、兼容的企业文化和战略,它们之间不存在直接的竞争关系。非竞争性战略联盟的运行具有稳定性、低成本性、伙伴选择广泛性和模式选择多样化的特点。企业可以通过识别市场机会、选择联盟伙伴、设计联盟合作和运行方式等程序,构建与实施非竞争性战略联盟。
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| 关 键 词： | 战略联盟 非竞争性战略联盟 盟员企业 |
| 文章编号： | 1009-6116(2008)03-0038-06 |
| 收稿时间： | 2008-01-18 |
| 修稿时间： | 2008-01-18 |
Research on Non-competitive Strategic Alliance between Enterprises |
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| Wei Zhong-long , Jin Yi. Research on Non-competitive Strategic Alliance between Enterprises[J]. Journal of Beijing Technology and Business University:Social Science, 2008, 23(3): 38-43 |
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| Authors: | Wei Zhong-long & Jin Yi |
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| Affiliation: | 1. School of Management, Wuhan Institute of Technology, Wuhan, Hubei 430070, China; 2. Business School, Beijing Technology and Business University, Beijing 100037, China |
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| Abstract: | The allied enterprises of the non-competitive strategic alliance are under different categories of industries and business scopes, which have complementary key resource, compatible corporate culture and strategy. Therefore, there is no direct competitive relationship between them. The strategic alliance operates with the characteristics of stability, low cost, extensive choice for partners and diversification in mode selection. Enterprises can construct and fulfill the non-competitive strategic alliance by the procedures such as identifying the market opportunities, choosing alliance's partners, designing alliance's cooperation and operating mode, etc. |
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| Keywords: | strategic alliance non-competitive strategic alliance allied enterprises |
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