唐代专营行市及其促销方式探析

唐代的专营行市是随着社会经济的发展而逐步壮大起来的,其经营范围广阔、财力雄厚,在商品供应中担负着主渠道的作用,此外它们也是当时人们获得基本生活需求的必要场所。为了适应商品经济的发展潮流,专营行市里的经营者充分运用各种促销方式,在宣传自己的同时,也成为推动商业进一步发展的巨大动力。

On the Special Market and Its Sales Promotion in Tang Period

The special market,in Tang dynasty,had become more and more mature alone with the development of Tang society.It played an important role of chief channel in merchandise supply with its wide fields and ample funds;meanwhile it is the place where people exchange necessities.In the movement of commodity economy,the managers of special markets applied all kinds of sales promotions,which not only propagandized themselves,but also was a great power for a further development of business.