| 文化符号学在CIS中的应用 |
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| 引用本文： | 李曜良.文化符号学在CIS中的应用[J].榆林高等专科学校学报,2010(6):76-78. |
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| 作者姓名： | 李曜良 |
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| 作者单位： | 西安文理学院文学院,陕西西安710065 |
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| 摘 要： | 通过对文化符号学理论的研究,分析文化符号学和CIS的关系,探讨文化符号象征价值在CIS中的创造方法。并以广东省博物馆为例,根据文化符号学理论,以实体外观和汉字为雏形,解读文化符号在CIS中的视觉表现,为文化符号学理论在CIS中进一步推广与应用提供一条新的理论依据。
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| 关 键 词： | 文化符号学 CIS（企业识别系统） 传达 |
The Application of Cultural Semiotics in CIS Museum |
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| LI Yao-liang.The Application of Cultural Semiotics in CIS Museum[J].Journal of Yulin College,2010(6):76-78. |
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| Authors: | LI Yao-liang |
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| Institution: | LI Yao-liang(College of Chinese Language and Literature,Xi＇an University of Art and Science,Xi＇an 710065,Shaanxi) |
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| Abstract: | Through the study of cultural semiotic theory,this paper not only analyses the relationship between cultural semeiology and CIS,but also discusses the creation methods of cultural symbol value in CIS.Based on the theory of semiotics,taking Guangdong Museum as an example and entity appearance and Chinese characters as basis,it interprets the visual expression of cultural semiotics in CIS and provides a new theoretical basis for further popularization and application of cultural semiotic theory in CIS. |
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| Keywords: | cultural semiotic CIS（corporate identity system） conveying |
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