韩剧的女性叙事及其对中国大学生婚恋观的涵化影响——基于全国12所高校调查数据的分析

自20世纪90年代韩剧进入中国以来,在中国大陆刮起了一股"哈韩"风潮,潜移默化地影响着中国年轻一代的生活观念与形态.文章以大学生婚恋观为主题,基于涵化理论假设,对中国12所高校大学生调查数据进行分析,探讨了韩剧的女性化叙事对大学生婚恋观念产生的影响.研究发现:大学生的韩剧接触行为及其对韩剧的认知与评价,会对大学生的择偶标准、男女平等意识有一定影响,但是对婚姻忠诚观、贞操观则没有显著影响;大学生的社会人口背景、所处的阶层状况以及学校环境中的一些变量会不同程度地影响大学生婚恋观的涵化效果.

Female Narrative of Korean Dramas and its Cultivation Influence on the Love and Marriage Concept of College Students:Analysis on the Survey of 12 Colleges and Universities in China

Since the Korean Drama was introduced into China in the 1990s,it has whipped up a wave worship of Korean in mainland China,which influenced the view of life and lifestyle of Chinese youths unconsciously.This paper focuses on the concept of Love and Marriage of college students,and based on the Cultivation Theory hypothesis to discuss the influence of the female narrative of Korean dramas on college students.The study uses the survey data on China's 12 colleges and universities.The study found that the college students' contacting,cognition and evaluation of Korean dramas will have an effect on the college students' standard of spouse selection and the consciousness of gender equality.However,it has no significant statistical effect on their loyalty to the marriage,and their virginity standard.In addition,the backgrounds of different college students will affect their concept of love and marriage inordinately,such as demographic variables,social stratum of family,and school environment,etc.