| 壮族文化元素在广告中的应用及传播价值分析 |
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| 引用本文： | 何德珍.壮族文化元素在广告中的应用及传播价值分析[J].广西民族研究,2011(3). |
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| 作者姓名： | 何德珍 |
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| 作者单位： | 桂林理工大学人文社科学院; |
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| 基金项目： | 自治区教育厅课题“广西民族文化与城市品牌创新双向推动战略研究”(201012MS100)阶段性成果 |
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| 摘 要： | 民俗元素在广告中得到越来越多的应用,它对于民俗文化的传播和品牌特色的塑造起到了特殊的作用。本文尝试分析当前广告界对广西壮元素的运用,并从文化传播的角度阐述其应用价值。
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| 关 键 词： | 壮元素 广告 应用 传播价值 |
Analysis on the Applying and Communication Value of Zhuang's Cultural Elements in Advertisement |
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| He Dezhen.Analysis on the Applying and Communication Value of Zhuang's Cultural Elements in Advertisement[J].Study of Ethnics in Cuangxi,2011(3). |
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| Authors: | He Dezhen |
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| Abstract: | Folk Cultural elements in the ads get more and more applications,which have played a special role on the dissemination of folk culture and shaping brand characteristics.This paper attempts to analyze the current elements of the advertising industry used by Guangxi Zhuang people,and to expatiate on their application value from the perspective of the cultural transmission. |
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| Keywords: | Zhuang's Cultural element Advertisement Applying Communication value |
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