| 虚假广告与媒介责任 |
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| 引用本文： | 汪青云,张芬芳. 虚假广告与媒介责任[J]. 南昌大学学报(人文社会科学版), 2006, 37(4): 143-146 |
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| 作者姓名： | 汪青云 张芬芳 |
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| 作者单位： | 江西师范大学,传播学院,江西,南昌,330027 |
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| 摘 要： | 虚假广告的不断增长使得其已成为危害性最大也最为常见的一种广告违法行为。为此,各有关部门也采取了一系列打击广告主的做法来打击虚假广告的活动,然而效果不大。其实,除了广告主应为虚假广告负责外,作为中间“桥梁”作用的大众媒介也有不可推御的责任。
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| 关 键 词： | 虚假广告 大众媒介 桥梁 责任 |
| 文章编号： | 1006-0448(2006)04-0143-04 |
| 修稿时间： | 2006-02-10 |
False Advertisement and Media''''s Responsibility |
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| WANG Qing-yun,ZHANG Fen-fang. False Advertisement and Media''''s Responsibility[J]. Journal of Nanchang University(Humanities and Social Sciences), 2006, 37(4): 143-146 |
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| Authors: | WANG Qing-yun ZHANG Fen-fang |
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| Abstract: | As the number of "false advertisements" increases,advertisement has been a common illegal practice with the most harmfulness,and for this reason,many relevant departments have adopted some measures to crack down upon the illegal practice,but the effect wasn't great.This article holds that,besides "Ad owners","mass media" should bear the responsibility for "false advertisement". |
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| Keywords: | false advertisement mass media bridge responsibility |
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