消费伦理研究的当代视野与整体思路

消费既是生产的实现方式,也是生产的动力目标。消费的伦理本质是利益共享,消费的人性基础是利己与利他的统一,消费的伦理目标是实现人的存在本性的完整。道德的消费既要以社会分配公正为伦理前提,又要以平等互利的交换为实现的道德方式,基于这两个方面的要求,消费的基本伦理要求是以适度为准则,为实现幸福生活而塑造健康人性。为此,消费行为必须遵循平等自主原则、自由发展原则、公正合法原则、诚实信用原则、节俭原则和生态关怀原则。

Contemporary Vision and Whole Thinking Of Research on the Consuming Ethics

Consumption is the way to realize production,and the motive and goal of production as well.The ethical essence of consumption is the benefit-sharing;the human nature foundation of consumption is the unity of egotism and benefiting others;and the ethical goal of consumption is to realize the fullness of people's existence nature.To consume morally,we must take the justice of social distribution as the ethical prerequisite,and exchange in equal and mutually beneficial way as the way to realize it.Furthermore,the basic ethic demand of consumption is to take appropriateness as the criterion,and to mould perfect human nature in order to realize happy life.For this reason,the consumer behavior must follow such principles as equality and independence,free development,justice and legality,honest and trustworthiness,thrift,and ecological care.