重庆市的旅游形象及建设对策

一个地区旅游业的发达程度与其旅游地形象鲜明与否关系十分紧密.重庆市旅游业发展较为落后的重要原因之一是其旅游形象建设滞后.围绕"长江三峡风光和抗战文化荟萃之地"的旅游形象总体定位,设计旅游产品,强化宣传营销,征集旅游徽标,举办重要旅游节庆活动,建好旅游网,无疑是建设重庆直辖市旅游形象的有效对策.

Tourism Identity and Its Building Countermeasures in Chongqing

The development of tourism of an area is closely connected with the image of that area .One of the reasons for Chongqing's backwardness of tourism lies in its poor image of tourism .Undoubtedly, the effective strategies for Chongqing's development of tourism will be decided on further exploring the scenery of the Three Gorges and the cultural resources of the Anti-japanese War,on designing products for tourists,campaigning for tourism sales ,collecting tourism emblems ,holding major festivals for tourists and on establishing tourism websites.