Abstract: | Drawing on data derived from a field study of victory celebrations, this paper suggests a dramaturgical approach to crowd behavior. Existing theories of crowd behavior are either contradicted by the field data or do not adequately account for the heterogeneity of activity observed, for the interaction between the various categories of participants, or for the shifts in the behavior of the participants and the resultant change in the character of the celebrations. Subsequent analysis indicates that the victory crowds are best understood from a dramaturgical standpoint. Several theoretical, conceptual, and research implications of a dramaturgical approach to crowd behavior are suggested and discussed. The paper concludes with an expanded conception of crowd behavior, one which emphasizes its spatial and temporal as well as interactional dimensions. |